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Ari J. Laden

Art Direction + Project Management
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Selected TV, Commercial, Digital & Branded Content

The Kelly Clarkson Show

Full Time/ROS Art Manager | The Kelly Clarkson Show - NBCUniversal

Airing on NBC Mon-Fri @ 2pm PST

From Season 1 -2, see selected work on award winning digital content, holiday promotions, and brand integrations

2020 Emmy’s Winner

  • Best Art Direction

Cedric The Entertainer On His Worst Gig Ever | DRIVE-INterview

Drive In segments for Kelly’s safe, socially distanced interviews. We took an empty parking lot and flipped it into a Drive In!

 Behind the Scenes: Drive In set

Behind the Scenes: Drive In set

 Behind the Scenes: Drive In set

Behind the Scenes: Drive In set

Kelly's Tour Of 'Death Becomes Her' Themed Halloween Set!

Our team transforms Kelly’s set for Halloween 2020!

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'All I Want For Christmas Is You' By Kelly Clarkson | Kellyoke
 BTS: Holiday 2020 Set

BTS: Holiday 2020 Set

 Kelly with Art Team 2020!

Kelly with Art Team 2020!

 TKCS Set

TKCS Set

Lego

Art Direction | Ari J. Laden

Digital Media Campaign - Spots created for LEGO’s Gift Givers Guide for YouTube

LEGO Storytime "Dagger's Escape"
LEGO "How to Read the Box"
LEGO Technic "24 Hr. Race Car"
LEGO Ninjago "City of Stiix"
LEGO Friends "Heartlake Airport"
LEGO Duplo "Forrest Park"

Hot Wheels

Art Direction | Ari J. Laden

Digital Media Campaign - Mini series created for Hot Wheels social media channels

AVA Digital Awards - Platinum, Gold, Honorable Mention - Hot Wheels: Epic Race Series.

HOT WHEELS Pilot "The Chase is On"
HOT WHEELS Ep2 "Robots Attack!"
HOT WHEELS Ep3 "Race to Crystal Mountain!"
HOT WHEELS Ep4 "Hot Headz On Ice!"
HOT WHEELS Ep5 "Race to the Top!"

Icebreakers

Art Direction | Ari J. Laden

Digital Media Campaign - Social commercial created to run on the Hershey Company’s social media channels

ICE BREAKERS "Old Man Melville"
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JCPenney

Art Direction | Ari J. Laden

Digital Media Campaign - Various spots created for JCPenney’s social media channels. Christmas Gift Givers Guide.

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JCP The Perfect Gift: Niece
JCP The Perfect Gift: Mom
JCP The Perfect Gift: Dad
JCP The Perfect Gift: Boyfriend
JCP The Perfect Gift: BFF
JCP The Perfect Gift: Brother
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Famous Footwear

Art Direction | Ari J. Laden

Digital Media Campaign - Spots created for Famous Footwear social media

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Muller Yogurt

Art Direction | Ari J. Laden

Digital Media Campaign - Social commercial created to run on the Hershey Company’s social media channels

MULLER YOGURT "Mommy's Little Problem"
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ABC | The Whispers

ABC Interstitial Promo 

Art Direction | Ari J. Laden

The Whispers (ABC) "Our Little Secret" Promo
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CashNet USA

Art Direction | Ari J. Laden

Commercial for TV Broadcast

CashNetUSA.com "Orientation"
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Queen Mary's Dark Harbor

Assistant Creative Director | Ari Laden

Experiential Live Event

Dark Harbor is an annual experiential haunt event held at one of TIME Magazine’s most haunted places in America, the historic Queen Mary in Long Beach, CA.

Consisting of 7 terrifying mazes, over 12 different themed bars and eateries, secret bars, VIP lounges, rides, vendors and live entertainment, Dark Harbor is one of Southern California’s premier Halloween events.

Dark Harbor 2017 - Fear Lives Here
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Back to BRANDED CONTENT
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11
NBC | The Kelly Clarkson Show
LEGO Storytime "Dagger's Escape"
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Lego
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5
MATTEL | Hot Wheels
ICE BREAKERS "Old Man Melville"
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Icebreakers
18
JCPenney
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Famous Footwear
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Muller Yogurt
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ABC | The Whispers
CashNetUSA.com "Orientation"
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CashNet USA
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Queen Mary's Dark Harbor

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